Has Labour Abandoned Its Socialist Principles Politics Essay

Has Labour Abandoned Its Socialist Principles Politics Essay Many consider New Labour to be operating under a deceptive title due to the fact that the party has abandoned so many of the principles traditionally associated with Labour policies. The foundation of the long-established socialist principles, which formed the basis of old Labour policies, was clause IV of the 1918 Labour constitution. Common ownership of the means of production, distribution and exchange was the single socialist slogan which underpinned the ethos of old Labour; equality. Historically the party was broadly in favour of socialism as set out in Clause Four of the original party constitution and advocated socialist policies such as public ownership of key industries, government intervention in the economy, redistribution of wealth, increased rights for workers, the welfare state, publicly-funded healthcare and education. Beginning in the late-1980s under the leadership of Neil Kinnock, and subsequently that of John Smith and Tony Blair however the party moved away from socialist positions, adopting free market policies, leading many observers to describe the Labour Party as Social Democratic or Third Way rather than democratic socialist. Blairism has been viewed as a continuation of traditional social democracy, concealed by better marketing and a modernized image. After 1918 the Party traditionally presented its policies as socialist, emphasizing the importance of a large state-controlled sector of the economy, relatively high levels of taxation, and comprehensive state-organized welfare provision. In office, the 1945-50 government of Clement Attlee is widely credited with successful radical reform which epitomized much of this progressive agenda. The Attlee Government created a mixed economy through the nationalization of a number of strategic industries and public utilities, as well as Keynesian ideas of economic management. A welfare state was established involving a commitment to full employment, universal social security, free universal state-funded health care and extensive state-funded social housing. Attlee also laid down a foreign and defence policy based on NATO, bilateral cooperation with the United States, and the development of nuclear weapons. Such approaches set the framework for government for the next twenty to thirty years. The general picture, however, was that Labour governments were haunted by caution and failure. The inter-war minority governments lacked political power and were heavily influenced by the desire to show that they were fit to govern. Critics of the 1945 Attlee Government highlight that actually it should have gone a lot further in nationalization and in introducing greater industrial democracy. Post-war governments commonly were unable to develop state intervention as they were beset by economic crises. Both the 1945-50 and 1966-70 Labour governments were forced to devalue the pound. The Labour governments 1974-9 presided over the shock-waves from the oil crisis following the Arab-Israeli war and domestic industrial relations problems. Inflation rose to over 25 per cent and unemployment to over 1 million. Labour was forced to seek a loan from the International Monetary Fund in 1976, and left government 1979 tarnished by the image of the winter of discontent, 1978-9, when Britain was h it by a wave of strikes. Labours common experience was to enter office with big plans and high expectations, only to retreat a few years later overwhelmed by events. Labours new leader, Michael Foot, belonged to the hard left wing of the party. He was not seen as a moderniser. Labour remained committed to a mixed economy and nuclear disarmament. Four top Labour Party figures, left to right: Bill Rodgers, Shirley Williams, Roy Jenkins and David Owen quit the Labour Party in 1981 to form the new centre party; the Social Democratic Party or SDP. Twenty eight other Labour MPs also joined. The 1983 election was a disaster for Labour. Mrs Thatcher, buoyed up by her victory in the Falklands War of 1982, won a landslide victory with a 143 seat majority (compare this with a 178 majority for Blair in 1997). After the election, Neil Kinnock took over the leadership with a mission to modernise the party and make Labour electable again.He ditched the policy of nuclear disarmament and made it clear that Mrs Thatchers anti-strike laws would not be reversed. The Blair New Labour project was shaped by the partys experience of eighteen frustrating years in opposition, during which time profound changes in the UK were brought about by the Thatcher and Major governments. Labour found itself having to adjust to, even accommodate Thatcherism, following four successive general election defeats. The party was also angered by what it saw as the deleterious effects of Conservative rule, in terms of widening inequality and deepening social division. The process of Labour party modernisation that began with Neil Kinnock in 1983 was driven by electoral imperatives that became stronger with each subsequent defeat. As revised Clause 4 indicated, Labour had come to accept that the economy should be regulated by the market and not by the state. Blairism therefore built on Thatcherism and did not try to reverse it. This particularly applied in relation to the core elements of economic Thatcherism- privatization, union power, taxation and degulation. Beyond this, the first Blair government granted semi-independence to the Bank of England in the setting of interest rates. A major distinction between Old Labour and New Labour was the latters enthusiasm for reforming the constitution. During Blairs first government, 1997-2001, a bold series of constitutional reforms were introduced. These reflected a liberal desire to strengthen checks and balances by fragmenting government power and to bolster individual rights. However, many have argued that Labours conversion to constitutional liberalism was only partial. For example, plans to consider alternatives to the Westminster voting system were quickly dropped and enthusiasm for constitutional reform declined after 2001. Blairs approach to welfare was different from both the Thatcherite emphasis on standing on your own two feet and the social-democratic belief in cradle to grave support. This was reflected in unprecedented increases in health and education after 1999, the wider use of targeted benefits (as opposed to universal benefits), an emphasis on the idea of welfare-to-work and attempts to reform the public services. Blairs belief in welfare was based on what has been called social entrepreneurialism, the idea that the public services should be more market-orientated and consumer responsive. Public-private partnerships, such as private finance initiatives (PFIs), were also more widely used to, for example, build schools and hospitals. A key Blairite belief has been the idea that rights should always be balanced against responsibilities. In this sense, Blairism was influenced communitarianism. The desire to strengthen social duty and moral responsibilities was reflected in the so-called respect agenda, under which new public order laws were introduced (introducing ASBOs), the prison population rose steeply and a series of new anti-terrorism laws were passed. This also led to allegations that New Labour had endangered a range of vital civil liberties. Labours historical core vote (industrial working class union members) has also been shrinking since 1970s. The unions helped create the Labour Party. Blair has cast aside tradition in the quest for votes. Traditional blue collar union membership has declined since 1970s, whilst professional white collar unions have grown. Labour now needed to attract more funding from rich donors. This has often led to accusations of corruption. Public perception of unions in 1980s was negative. Union activity seen as militant by many. In 1997 it was revealed that Bernie Ecclestone had loaned Labour  £1m. It was believed that he had done so to ensure that a future Labour government would not ban tobacco sponsorship of Formula 1 racing. In 2002, Indian steel tycoon, Lakshmi Mittal gave Labour  £125,000, it was thought, in return for Tony Blairs help in buying a Romanian steel company. From 2005-07 a criminal investigation probes whether  £14m of loans to Labour were given by wealthy businessmen in return for peerages (seats in the House of Lords) Even now there is huge disagreement over where Labour stands ideologically, despite the insistence of both Blair and Brown that the emphasis has always been upon the restoration of traditional Labour values of fairness, justice and social inclusion. There had been an earlier attempt to update Labours ideology while in opposition in the 1950s, which had focused very heavily upon the need to bring about greater equality of outcome through the tax and benefit system. In conclusion, there is little agreement over the extent to, and even the ways in which Labour has changed. New Labour could be seen as bringing socialism up to date the values havent changed (social justice, equality of opportunity, community, partnership, rights); instead, its policies acknowledge that society has changed. New Labour is thus in the tradition of democratic socialism, but with a much reduced stress on unions, public ownership, state provision, and even redistribution. Alternatively New Labour could be seen as a radical transformation, from democratic socialism to social democracy.

Key Causes of Water Scarcity and Researched Solutions Essay

1.0Introduction This report is about the increase in demand for water, and its’ purpose is a twofold, firstly to examine and explore some of the causes of the ever increasing issue of the scarcity of water due to industrial, agricultural and consumer demand in society, and secondly to analyse the solutions of this concern for the Premier of Western Australia, Mr Colin Barnett. This is because water is a valuable resource that is vital for the human race and developing countries such as Australia will be facing an increase in domestic consumption of water by 70 percent in the future (Cashman and Ashley 2008). There were certain limitations surrounding this report, for example the word limit for this report was 1000 words and I was permitted to use a minimum of five scholarly sources and a maximum of seven. The methodology of my research began by using the database: proquest on the Internet, where I found these reliable sources. 2.0Causes of Demand for Water 2.1Industrial Demand Industrial Water Consumption Industries are one of the major key causes of the increased demand for water. Many industries require water to operate and perform the functions that are required to produce the goods or services in question. This is because industries such as oil and mining, are hugely dependable on extreme capacities of water thus, making them susceptible to water shortages (Holbrook 2009). Industries therefore depend on these large amounts of water for production and simultaneously are one of the essential instigators in the ever-increasing problem of water scarcity. In places such as New South Wales, Adelaide and Melbourne where mining operations are carried out, water scarcity is even more extreme. This is because of the material that is being extracted; they are mined in those areas and those areas alone, and therefore the large volume of water that is needed to extract them is adding to the concern of water scarcity. An estimate of water between 100 and 8000 litres are required to obtain one tonne of ore, and to worsen the situation, mining operations cannot be shifted causing water availability to be problematic in those areas (Holbrook 2009). This issue allows an increased strain on the local communities in which mining operations are performed thus causing a concern for the people living in those areas. 2.2Agricultural Demand Population Growth The demand for agriculture is one of the most excessive causes of water scarcity. This is because agriculture needs fresh water in the process of its production. Agriculture consumes the majority of global fresh water, making it one of the most enormous water sources of the increased water demand; the production of food is also rising due to population growth, of about 80 million people per year (Holbrook 2009). According to Irvine and Saulwick (2009), â€Å"Australia is poised to be the world’s fastest growing industrialized nation over the next four decades, with a rate of population growth higher even than India†. Thus with population increasing by a vast number every year, the demand for fresh water will additionally increase, therefore adding to the water scarcity in Australia. 2.3Consumer Demand Economic Growth The development of the economy is another cause of the increased demand for water in the world today. As the population grows, so does the demand for goods and services and therefore results in economic growth which is one of the major causes of water consumption. According to Barbier (2004), the extensive water dilemma is the result of economic development and the rise in population. The production of the increased demand for goods and services require water, and as the need for these goods increase, so will water demand. 3.0Solutions to Water Scarcity 3.1Watershed Improvement in water management is one way to reduce water demand. Water sectors that cross political boundaries amidst a certain watershed come together to meet their needs whilst protecting the ecosystem (Klausner, Mitten and Ingram 2007). 3.2Conservation Techniques In order to protect the earth, freshwater demand has to be decreased and by doing so the majority of freshwater users need to be active in the process of decreasing the chances of water shortages. Therefore by educating users about adequate water preservation techniques, water demand can be decreased. According to Klausner, Mitten and Ingram (2007), by educating farmers about the finest irrigation methods, they can have the opportunity to use water efficiently. Farmers use a vast majority of freshwater and the Australian farmers can be educated about the methods and capital required to conserve water. 3.3Reclaimed Water Reclaimed water is wastewater that has been treated to remove impurities. The substitution of this water can improve the issue of water scarcity. According to Klausner, Mitten and Ingram (2007), countries such as Japan use almost 80% of reclaimed water in their industrial sector. The limited amount of freshwater supplies makes this conservation method more accepted. It is an excellent idea, especially for the south of Australia where there is Mawson Lake and can recycle water. 4.0Conclusion The aim of this report was to outline the causes for the increased demand for water and to provide researched solutions. I provided information on the increased demand for water due to population growth, economic growth and the industrial consumption of water. The damages of water shortage are very dangerous and the consequences are deadly because of ecological and human health issues. Although demand can be reduced by the use of reclaimed water, conservation techniques and watershed methods. In Australia, the methods can be implemented to decreasing water demand for the future. 5.0Recommendations In order to improve water use in Australia, the factors that need to be considered are; water reuse by using reclaimed water to flush toilets, wash clothes and water gardens, educating farmers on water use, by informing them on irrigation techniques and watershed methods. In doing so, water demand in Australia will be reduced in the future if these methods are explored and practiced.

The role of corporate identity in the Malaysian higher education sector

The Role of Corporate Identity in the Malayan Higher Education SectorIdentity, image and repute are the chief docket of organisation through corporate communicating activities. Van Riel ( 1997 ) survey found that there are three chief constructs in corporate communicating that are ever being studied by bookmans. The constructs are corporate individuality, corporate repute and communicating direction. On overall, corporate communicating is referred to as communicating, added with advertisement, media matter, fiscal communicating, employee communicating and crisis communicating. In order to be effectual, every organisation needs a clear sense of intent that people within it understand. They besides need a strong sense of belonging. Purpose and belonging is the two aspect of individualities. Every organisation is alone and the individuality must jump from organisation ‘s ain roots, its personality, its strengths and its failings. The individuality of the cooperation must be so clear that it becomes the yardstick against which its merchandises and services, behaviours and actions are measured. This means that the individuality can non merely be a slogan, or a aggregation of phrases: it must be seeable, touchable and all encompassing. Everything that organisation does must be an avowal of its individuality. In globalisation universe, both academic and concern involvements in corporate individuality have increased significantly in recent old ages. Organizations have realised that a strong individuality can assist them aline with the market place, attract investing, actuate employees and serve as a agency to distinguish their merchandises and services. Identity is now widely recognised as an effectual strategic instrument and a agency to accomplish competitory advantage ( Schmidt, 1995 ) . Thus, many organisations are endeavoring to develop a distinguishable and recognizable individuality. Certain features of an efficacious corporate individuality include a repute for high quality goods and services, a robust fiscal public presentation, a harmonious workplace environment, and a repute for societal and environmental duty ( Einwiller and Will, 2002 ) Harmonizing to Melewar and Sibel Akel ( 2005 ) , the globalization of concern has eventually been embraced by the higher instruction sector in which instruction is seen as a service that could be marketed worldwide. Universities and other establishments of higher instruction have to vie with each other to pull high quality pupils and academic staff at an international degree. Hence, competition is no longer limited within national boundary lines. As instruction and preparation become a planetary concern sector, instruction selling is developing criterions more kindred to consumer goods selling. This presents several challenges for Malayan universities such as the development of a more client orientated service attack to instruction and an increased accent on corporate image. In a market where pupils are recognized as clients, universities have to implement schemes to keep and heighten their fight. Higher instruction sector in Malaysia develops quickly since 1990. Now, Malaysia has 20 public universities offering a assortment of classs and 100s of private universities. Competition is non merely within the state, but regionally and globally. The university needs to develop a competitory advantage based on a set of alone features. Furthermore, universities need to pass on these features in an effectual and consistent manner to all of the relevant stakeholders. Under these fortunes, universities have eventually realized the function of corporate individuality as a powerful beginning of competitory advantage.They understand that if managed strategically, corporate individuality can assist them develop a competitory border over rivals ( Olins, 1995 ) . As a consequence, a turning figure of universities have started to develop and implement corporate individual ity programme as portion of their strategic rowth and enlargement ( Baker and Balmer, 1997 ) .Reappraisal of LiteratureCorporate individualityBirkigt and Stadler ( 1986 ) derived from Cornelissen and Elving ( 2003 ) refer to corporate individuality as the strategically planned and operational self-presentation of a company, both internal and external, based on an in agreement doctrine, long term company ends, and a peculiar coveted image, combined with the will to use all instruments of the company as one unit achieved by agencies of behavior, communicating and symbolism. Although universities are a higher instruction establishment organic structure instead than a corporate company, they have somehow embodied a corporate mentality in its quest to recognize its mission statement as an in agreement doctrine outlined earlier. Give this state of affairs, university is extremely prudent in its attempt to accomplish what it has set out to carry through by foremost, beat uping its tools an d means to pass on its individuality to its groups. In recent old ages, the importance of the corporate image has been recognized. One of the grounds behind this is the turning involvement in surveies of corporate image. The organisation considers that the transmittal of positive image is an indispensable stipulation for set uping a commercial relationship with mark groups ( van Riel, 1995 ) . Congruent with statements by Birkigt and Stadler ( 1986 ) and Alessandri ( 2001 ) who posit that corporate individuality needs to be founded upon the mission statement of a corporate entity, university, in advancing its academic excellence, has significantly rallied its forces in geting at a logo that is really much stand foring the organisation and what it has to offer based on its mission statement. Olins ( 1995 ) outlines four phases in constructing an individuality plan. First, probe, analysis and strategic recommendations are carried out internally to find what a corporate entity should stand for. Insofar as university is concerned, it considers factors such as its place, market portion, nucleus values, cardinal thought, growing forms, size, corporate civilization, profitableness and fight in puting its ends. Olins ( 1995 ) argues that one time internal analysis and strategic recommendations have been carried out, the following phase is developing the individuality by agencies of behavioral alteration, individuality construction and name and ocular manner. Harmonizing to Birkigt and Stadler ( 1986 ) , corporate individuality is besides communicated through the behavior of a corporate entity where mark groups are able to be judged by the actions conducted by the entity in covering with external forces or stimulations. The creative activity of a logo is a portion of its individuality edifice procedure which represents what it stands for ( Olins, 1995 ) . In planing the ocular manner, university makes usage of different colorss in the logo. To take words of Olins ( 1995 ) , the intent of a symbol is to show the cardinal thought of the organisation with impact, brevity and immediateness. The usage of different colorss and their representation in the logo of the university does show the cardinal thought to portray university as a modern organisation founded upon healthy rules and administration. Olins ( 1989 ) argues that symbolism warrants consistent quality criterions and contributes to the trueness of clients ( in our instance, pupil as clients to the university ) and other mark groups ( the possible pupils ) . The 3rd phase of Olins ‘ Corporate Identity formation is launched and introduced to pass on corporate vision. The individuality of university must be communicated through the mass media, another medium of individuality formation. The concluding phase of individuality formation is execution. In alliance with its mission statement to market the university as a first pick, university should join forces with other organisations in its quest to raise consciousness. Olins ( 1995 ) corporate individuality direction needs to be considered in the same position as fiscal direction or information system direction as portion of corporate resource where uninterrupted attempts is necessary to implement and keep it. However, Melewar and Jenskin ( 2002 ) place five sub-const ruct to mensurate corporate individuality or organisation viz. communicating and ocular individuality ; behaviour ; corporate civilization ; market conditions ; house, merchandise and services. The theoretical account adapts a multidisciplinary attack in the analysis of corporate individuality. It unites the psychological, in writing design, selling and public dealingss paradigms of the corporate individuality. In this manner the theoretical account represents different positions and school of ideas of corporate individuality, taking for a balanced combination between these different subjects. Furthermore, in footings of its application, the theoretical account presents a practical tool for analysis with its simple construction summarised in a comprehendible in writing presentation. Communication and ocular imagetouch about corporate ocular image ; corporate communicating ; architecture and location and unmanageable communicating. Corporate ocular individuality of the administration is reflected by five chief constituents which are orporate name ; symbol and/or logotype ; typography ; coloring material ; and slogan ( Dowling, 1986 ; Olins, 1995 ) . Harmonizing to Olins ( 1995 ) these constituents â€Å" present the cardinal thought of the administration with impact, brevity and immediateness † . Meanwhile, corporate communicating defined by Van Riel ( 1995 ) is a direction instrument to make and harmonize favorable relationships with external and internal stakeholders. As pointed out by Markwick and Fill ( 1997 ) , it is critical to guarantee that consistent corporate communicating is delivered to all stakeholders. Melewar and Sibel Akel ( 2005 ) surveies on corporate individuality of the University of Warwick sort its stakeholders into two classs viz. in ternal ; and external stakeholders. The external stakeholders cover a broad scope of audiences from sentiment leaders ( concern, media, academic, believe armored combat vehicle, instruction specializer, government/political ) to alumnas and instructors. The internal audiences are divided into three chief groups – pupils ; academic ; and non-academic staff. In a research survey conducted by the University ( Opinion Leader Research ) it was found that overall cognition of the University differed well between these audiences: On the whole, a far higher proportion of internal as opposed to external audiences province that they know the University good. Among the internal audiences, the faculty members in peculiar, demo a low degree of cognition of the university ( Jones, 2001 ) . Corporate communicating covers direction, selling and organisational communications. Among the three, direction communicating is seen as the most of import ( Van Riel, 1995 ) . Top degree directors are s een as the chief medium of direction communications since they are responsible for conveying the corporate doctrine and vision to the internal stakeholders ( Melewar and Jenkins, 2002 ) . The constituent ofbehaviorconsists of direction behavior and employee behavior. Given the current demand for economic answerability and the increased focal point on consumer pick, universities are sing pupils and staff as clients. Consequently, to prolong the coveted degree of service quality, the relationship between administrative staff and faculty members, and administrative staff and pupils has become more structured. Therefore, the behavior of direction at universities is progressively resemblers that of a commercial company. Increasingly, faculty members acknowledge that a â€Å" corporate individuality refers to an administration ‘s alone features which are rooted in the behavior of employees † ( Balmer and Wilson, 1998 ) . As a consequence of decreased authorities support and a larger societal focal point on consumer pick, universities design classs that are in conformity to what consumers want instead than what universities believe should be taught. This new manner of looking at â€Å" clients † of instruction has created a demand to reexamine the relationship between the clients and university employees. However, in the context of a university, the designation of the client and the employee is non an easy undertaking. First, as identified by Sirvanci ( 1996 ) the student-university relationship is non a typical customeremployee relationship. The university pupil differs from a â€Å" conventional † client in the sense that the university pupil does non hold full freedom of pick with the merchandise ( knowledge/education ) , duty for paying the monetary value and might non even â€Å" measure up † to buy the merchandise. Second, in an environment where the pupils are classified as internal clients the categorization of academic staff is debatable. Academicians are classified both under internal client and academic staff. Evidence shows that relationship between academic and administrative staff is an country of possible struggle ( Pitman, 2000 ) . The tenseness is likely to arise from the fact that academic staff have different motivations for working in a university fro m administrative staff members and utilize a different value system of their ain. Corporate civilizationhas been a chief focal point of academic direction since the early 1980s ( Wiedmann, 1988 ) . Culture is the normally held and comparatively stable beliefs, attitudes and values that exist within the administration ( Williamset Al., 1993 ) . Jarzabkowski and Wilson ( 2002 ) surveies found that civilization in University of Warwick is based on the undermentioned dogmas: successorientated ; entrepreneurial and competitory ; intra-organisational competition ; low tolerance for non-performers ; open uping ; viing at the highest degree of sectoral environment, ( Harvard, Berkeley, Cambridge and Stanford ) ; and â€Å" strong Centre, strong section † . However, in an academic establishment understanding on a individual value set is hard to accomplish. Baker and Balmer ( 1997 ) in their survey about the corporate individuality of University of Strathclyde place that the job arises chiefly from the fact that each member of the university is an expert in a specific country and has hence a really strong position about how to continue in this country. In the absence of a general way for the academic community to continue this sub-cultures and multiplicity in individualities may harm the successful execution of a corporate individuality programme. The constituent of corporate civilization fundamentally involves the component of nationality ; ends, doctrines and rules and organisational imagination and history. Top ranking university accommodates pupils from different nationalities. With increasing Numberss of abroad pupils and academic staff, the function of nationality is diminishing. However, pupil consumption for public university in Malaysia is controlled by the authorities. The assignment of the academic staff besides needs particular permission from the authorities. As is common among other Malayan universities, it capitalises chiefly on the English linguistic communication as the chief linguistic communication of commercialism. Moingeon and Ramanantsoa ( 1997 ) stress the interaction between history and corporate individuality. They point out the manner history influences the definition of corporate individuality, i.e. â€Å" individuality is the merchandise of the history of the administration † ( Moingeon and Ramanantsoa, 1997 ) . They further province that individuality influences history and shapes the perceptual experiences and actions of the organisation members. Therefore, individuality besides produces history. History created an individuality in support of the entrepreneurial self-image and income bring forthing orientation of the university ( Jarzabkowski and Wilson, 2002 ) . Component of corporate individuality focal point onmarket conditionsaffecting nature of the industry and selling scheme. Malaysia ‘s higher instruction market is crowded and competitory. The general regulation in the market is that prospective pupils will frequently go to a prima university because of its overall repute, even though it may be comparatively weak in the specific capable chosen. The instruction and research appraisal exercises conducted on a regular basis and the magazine ( such asThe Times Higher EducationAddendumetc ) publications of the ranking of the universities reveal that certain universities are more well-thought-of and are perceived to be general leaders in the field. However, the generic feature of higher instruction makes the projection of a differentiated individuality hard. Harmonizing to Melewar and Sibel Akel ( 2005 ) , some universities such as Cambridge, Oxford, Imperial College, Durham, LSE, UCL, York, Nottingham, Manchester and Bristol have succeeded in this hard undertaking. Corporate and selling schemes are one of the few attempt to advance university internationally. For illustration, University of Warwick ‘s schemes are â€Å" heightening and advancing the University ‘s repute, peculiarly on the international phase † and mottos such â€Å" maintaining and developing our strengths in institutional administration and direction † and attempts to demo that â€Å" the university is be aftering to go on its business-like development † Corporate and selling schemes non merely find coveted future provinces of the organisation but they besides influence the formation of trade name and corporate perceptual experiences. Therefore, the manner an organisation defines its corporate schemes has a important impact on how it is perceived by its stakeholders. Simoes and Dibb ( 2001 ) province that the impression of corporate individuality is linked to the corporate trade name construct. Besides harmonizing to Ind ( 1997 ) corporate stigmatization is more than a ocular projection of the organisation – it is a manifestation of the organisational nucleus alues. Firm, merchandise and servicesare the last constituent in corporate individuality developed by Melewar and Storrie ( 2001 ) . These constituents are branding schemes and organisational public presentation. Branding to the populace is through heavy advertisement of the company ‘s image in the media and by editorial coverage in the local or international imperativeness. Articles in academic periodical, refereed diary, continuing and books by university lectors and pupils are a portion of positioning scheme for the university to make a good trade name of the university. University ‘s design, landscapes, and image development could besides be considered as portion of the stigmatization scheme. Performance of the university is evident by itself in footings of constructing up a loyal client base, winning national awards, retaining and developing employees, and the growing to the franchise. The public presentation can be measured by the acknowledgment received by the university. University ranking published by Times Higher Educations Supplement and other reputable organisation is a best index to mensurate university ‘s public presentation. Besides university ranking, other acknowledgment and award such as ISO 9000, discoverer award obtained by pupils and lector of the university, can be considered as elements of public presentation.Purpose of the StudyThis survey ‘s major intent was to try to find what the function of corporate individuality from the position of the university ‘s prospective clients ( among the pupils from Matriculation College in Malaysia ) . We were most interested in how of import they considered the corporate individuality map is. The survey was designed specifically to detect what these pupils thought about corporate individuality and how they saw this map being implemented in the university. This survey ‘s major intent was to try to find what the function of corporate individuality from the position of the uni versity ‘s prospective clients ( among the pupils from Matriculation College in Malaysia ) . We were most interested in how of import they considered the corporate individuality map is. The survey was designed specifically to detect what these pupils thought about corporate individuality and how they saw this map being implemented in the university.MethodThis was a bead and collect questionnaire survey of matriculation college pupils. Subjects came from 9 Matriculation College throughout Malaysia. In each of this matriculation college, pupils were prospective clients for the public university in Malaysia. In this subdivision, informations assemblage processs, respondents, and measurings of variables are detailed.RespondentsRespondent in this research are prospective clients of the University Utara Malaysia ( among pupils from matriculation colleges in Malaysia ) . Survey packages were sent straight to 500 pupils. The sample n=496 ( 99.2 % ) in nine matriculation Centre. The at ionale for taking this sample is that all respondents are prospective clients of the university and their perceptual experience is indispensable to find the corporate individuality of the university. Approximately 78.23 % ( n = 388 ) are female and 21.77 % ( n = 108 ) are male. This sample distribution reflects the norm of pupils in Malaysia. The bulk of the respondents are ( 70.97 % ( n = 352 ) respondents from history watercourse, while 29.03 % ( n = 144 ) from scientific discipline watercourse in matriculation Centre. Respondent in this research are prospective clients of the University Utara Malaysia ( among pupils from matriculation colleges in Malaysia ) . Survey packages were sent straight to 500 pupils. The sample n=496 ( 99.2 % ) in nine matriculation Centre. The ationale for taking this sample is that all respondents are prospective clients of the university and their perceptual experience is indispensable to find the corporate individuality of the university. Approximatel y 78.23 % ( n = 388 ) are female and 21.77 % ( n = 108 ) are male. This sample distribution reflects the norm of pupils in Malaysia. The bulk of the respondents are ( 70.97 % ( n = 352 ) respondents from history watercourse, while 29.03 % ( n = 144 ) from scientific discipline watercourse in matriculation Centre.Measurement InstrumentBased on corporate individuality theoretical account developed by Melewar and Jenskin ( 2000 ) , there are five chief constituents to developing corporate individuality. Melewar and Storrie ( 2001 ) besides use in the survey for service company. Melewar and Sibel Akel ( 2005 ) , besides apply the same theoretical account to analyze the corporate individuality Warwick University. The instrument used to measure corporate individuality includes 80 points based on corporate individuality theoretical account developed by Melewar and Jenskin ( 2001 ) . The points stand foring four constituents of corporate individuality which are communicating and ocular imag e, behavior, corporate civilization, market conditions and house, merchandise and services. Each point is measured utilizing 5- point Likert type scale.Prior to the existent survey, we conducted a pre-test survey among respondents in the matriculation colleges. The pre-test conducted sought to find the grade of stableness, trustiness, dependableness of the measuring used in this survey, as there are really limited survey on corporate individuality and corporate repute. Consequences of the pre-test show Cronbach's alpha for communicating and ocular individuality is.90, behaviour is.87, corporate civilization is.86, and market status is.80 and house, merchandise and services 0.78.ConsequencesBefore we conduct factor analysis, informations are tested for coding/data entry mistakes and trials for normalcy are conducted for each of the study points every bit good as the concepts that are created by calculating single points. Trials for normalcy include kurtosis easures, lopsidedness step s, and ocular review of histograms. The bulk of points appear to be within normalcy. Kurtosis steps are below one. Lopsidedness steps are around zero, and analysis indicates normal-shaped histograms. Based on dimensions of corporate individuality in the communicating literature, and some points from Melewar and Akel ( 2005 ) , we generated an initial set of 80 points. These points focused on communicating and ocular individuality, corporate behavior, corporate civilization, market conditions and house, merchandise and services. Using informations collected from the sample of 496 pupils, we conducted an explorative factor analysis utilizing chief constituents with the figure of factors non specified. The magnitude and scree secret plan of the characteristic root of a square matrixs indicated factors. In the following factor analysis, we set the figure of factors to five and interpreted factor burdens based on form matrix which resulted from oblique rotary motion ( Hair et al. 1998 ) . Oblique rotary motion was appropriate because the ultimate end of this research through factor analysis is to obtain several theoretically meaningful factors or concepts. Analysis of the 80 points resulted in five factors that explain 57 % of the discrepancy. Based on the oblique factor form, each factor clearly reflected one of the five priori dimensions. Subsequent loops were performed following omission of cross-loaded points or points that were theoretically inconsistent with their factor. The regulation of pollex provided by Hair, Anderson, Tatham and Black ( 1998 ) were applied where points load less than.30 were eliminated. The ensuing solution consisted of 52 points explicating 78.4 % of the discrepancy. The dislocation of these points was communicating and ocular individuality ( 19 points ) , behavior ( 11 points ) , corporate civilization ( 11 points ) , market conditions ( 6 points ) and house, merchandise and services ( 5 points ) . The revolved factor burdens for these 52 points appear in Table 1.Factor AnalysisNormally, when factor analysis is used in a survey of this nature, consequences reveal a certain sense of conformance between variables. As a consequence, one normally can do well more sense out of factor burdens than is the instance in this peculiar survey. The chief constituents processs produced 5 factors with characteristic root of a square matrixs greater than 1.0. This 5 factor solution, shown in Table 1 ( see appendix ) , accounted for 57.9 per cent of the entire discrepancy. Factor 1 Nineteen points clearly define factor 1 as shown by the burdens in Table 1. All points load positively and the statement appear to stand for a construct of corporate communicating and individuality ocular. Statement such as ‘promotion ‘ , ‘advertising ‘ , ‘information and message ‘ and ‘media used ‘ , seem to stand for corporate communicating portion. Other point such as ‘office interior design ‘ , ‘lighting ‘ , ‘furniture ‘ , ‘design of edifice ‘ , ‘location ‘ , ‘landscape ‘ , ‘space ‘ , ‘logo ‘ and ‘the word UUM ‘ represent ocular individuality of the university. Communication and ocular individuality shows an of import component in mensurating the corporate individuality of the university. Factor 2 Behaviour is categorized under intangible individuality and highly of import in corporate individuality. Eleven statements clearly meet the lading standards on this factor. These points are ‘university ‘s policy ‘ , ‘behaviour of direction ‘ , ‘ethics ‘ , ‘quality of relationship ‘ , ‘staff dressing ‘ , ‘personal features ‘ , ‘suitable accomplishment ‘ , ‘helpful ‘ , ‘understanding ‘ and ‘knowledgeable ‘ . Factor 3 Another 11 points clearly define this factor. They are ‘vision and mission ‘ , ‘goal accomplishment ‘ , ‘philosophy and chief ‘ , ‘aspiration ‘ and ‘history and imagination ‘ . Most of these points reflect corporate civilization issues. Factor 4 Six points load flawlessly on this factor. They are ‘student oriented ‘ , ‘the function as pupil ‘s development ‘ , ‘strategic marketing ‘ and ‘promotion ‘ . This factor seems to reflect a sense of market conditions in the university ‘s corporate individuality. Factor 5 Five other statements specify this factor. They are ‘marketing scheme ‘ and ‘branding ‘ , stand foring the elements of branding. While, ‘award ‘ , 'employee public presentation ‘ , and ‘excellent ‘ loaded under component of public presentation.Discussion of ConsequencesThis determination shows an of import facet of corporate individuality in Malaysia is higher instruction sector. For higher instruction sector in Malaysia, all constituent of corporate individuality ( communicating and ocular image, behavior, corporate civilization, market status and house, merchandise and services ) play an of import function in act uponing and possibly in finding their corporate individuality. This determination has interesting deductions. First, happening reveals Matriculation College ‘s pupils look at all facet of corporate individuality of the university. This survey presents considerable grounds to propose that prospective pupils of the university truly see university ‘s individuality based on ocular. Factor analysis consequences clear up this statement even more as 19 points are loaded under these factors. It is interesting to observe that the elements of ocular individuality such as logo, landscapes, edifice, illuming and furniture all loaded on the same factor. This determination is supported by the literature on corporate individuality which sees corporate ocular individuality defined in the manner in which an organisation uses Sons, type manners, terminology and architecture to pass on its corporate doctrine and personality ( Balmer, 1995 ) . Identity should be seeable and easy to recognize by the people. These consequences show that the importance of ocular individuality should be a high spot to the university. A well-built corporate ocular individuality does non merely add to organisational visibleness, but can besides be used as a powerful arm in deriving an advantage over rivals, while pulling client s and assisting convince the parent to direct their kids to the peculiar university. Higher instruction sector in Malaysia, particularly universities should concentrate more on their individuality to guarantee the image of the university is increased. Second, this determination finds that corporate behaviors were considered to be particularly of import. Even though this constituent is categorized under intangible elements compared to ocular individuality that can be seen and touched, it is still an of import component to mensurate corporate individuality. Based on factor analysis, eleven points were loaded under this constituent. Customers are anticipating a specific set of personal features to organize or reenforce their feeling. Behaviour such as moralss, quality of relationship, staff dressing, personal features, suited accomplishment, helpful, understanding and knowing are the of import feature from the position of the clients. Training and instruction either takes topographic point in the university or exterior of the university will profit the university. Third, the constituent of corporate civilization including vision and mission, end accomplishment, doctrine and principal, aspiration and history and imagination is really of import to the university ‘s individuality. Corporate civilization portrayed the full organisation behavior. Positive corporate civilization and strong vision and mission will increase confident among the prospective clients, constituent market status and house, merchandise and services besides show to be an of import constituent to mensurate the corporate individuality. For university who intends to globalise their establishment, this consequences indicate that the corporate individuality direction should take into history its personality ( Balmer, 1995 ; Birkight and Stadler, 1986 ; Olins, 1978 ) , its corporate scheme ( Wiedmann, 1988 ) and the three parts of the corporate individuality mix ( behavior of organisational members, communicating and symbolism ) in order to get a favorable corporate repute ( Fombrun, 1996 ) which consequences in improved organisational public presentation ( Fombrun and Shanley, 1990 ) . If the consequences are generalizable, maximising all corporate individuality ( communicating and ocular image, behavior, corporate civilization, market conditions and house, merchandise and services ) should hold a positive consequence on the university ‘s corporate repute. Our findings suggest that corporate individuality of Malayan university instruments act upon their corporate image. One account for individuality is now widely recognised as an effectual strategic instrument and a agency to accomplish competitory advantage ( Schmidt, 1995 ) and to be researched by more faculty members and practicians.Decisions and RestrictionsBecause this survey focused merely on one university in Malaysia, it represents a limited trial on the corporate individuality. However, it has already suggested that corporate individuality does consequence the image of the university. The following measure is to measure the external cogency of he obtained consequences by retroflexing the survey to other Malayan university scenes. For illustration future research should prove whether similar consequence can be found in other public university or private university operating in Malaysia or foreign university based in Malaysia. We besides noted that, because this survey is derived from one beginning that is the possible clients, there is the possibilities of common method prejudices to be in this survey. Thus, future research should see obtaining informations from multiple beginnings. For illustration, elements of corporate individuality can be obtained from bing clients ( pupils ) . However, extra dimensions of corporate individuality needed to be considered. Such extra research can play a critical function in developing apprehensions about what and whether corporate individuality should divert from the ‘best ‘ corporate image. Additionally, we are besides cognizant that there are some restrictions in corporate individuality theoretical account used in this survey. Thus, for those who are interested to go on, the usage of seven dimension of corporate individuality ( Melewar and Karaosmanoglu, 2006 ) graduated table would supply better account about corporate individuality in organisations. In amount, this survey represents an initial research attempt to place corporate individuality ( communicating and ocular image ; behavior, corporate civilization, market status, house, merchandise and services ) in which will act upon the corporate image of the university. This nvestigation is besides the first to concentrate on specific corporate individuality in Malaysia University. The consequences of this research suggest that universities in Malaysia should see corporate individuality programme for their long term planning.MentionsBaker, M. dan Balmer, J. M. T. ( 1997 ) . Ocular individuality: furnishings or substance?European Journal of Marketing.Vol. 31. 366-382. Balmer, J.M.T ( 1995 ) . Corporate stigmatization and virtu.Journal of General Management.Vol 21 ( 1 ) . Pp 24-46 Balmer, J.M.T ( 1997 ) ,Corporate Identity: Past Present and Future.University of Strathclyde. Balmer, J.M.T dan Wilson, A ( 1998 ) . Corporate individuality: there is more to it than meets the oculus. 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Problems In A Good Man is Hard To Find - Free Essay Example

Sample details Pages: 2 Words: 687 Downloads: 4 Date added: 2019/05/31 Category Literature Essay Level High school Tags: A Good Man is Hard to Find Essay Did you like this example? A Good Man is hard to find is a short narrative which was written by Flannery OConnor (1953). The story focuses on a family who faces difficulty in agreeing with one another on where to go for a vacation. The grandmother wants the family to take a trip to Tennessee, but the other family mothers ignore her request and protest to take a trip to Florida. Don’t waste time! Our writers will create an original "Problems In A Good Man is Hard To Find" essay for you Create order The real journey can be said to take place in their family lives. An important question came up in the story What is the definition of a good man and how they are few of them left in the entire world? Most of the character in this story linked themselves to goop people based on their codes of moral they stand for and by. The characters are blinded by their deeply flowed moral codes because of their own self- virtue. Grandmother is the main character in the story because she gives the audience the exact definition to be a lady. Grandmother recognizes herself to have the best values because she is a Christian woman. During the entire trip she completely overdresses in a navy straw hat and collars and cuffs, so that if there were an accident, people would know she was a lady (368). The author affirms how she looks down to other people such that she criticizes the mother for not talking children on a trip to different places during vacation and also tells John Wesley to respect his parent and native state. Her definition of a good man is overflowed because she would marry Edgar Teagarden because he was rich. She asks Misfit to pray for himself when he is killing her family members. Ironically, she does not beg Misfit to spare her family members or even pray for them, yet she sees herself to be a good manse is more concerned about saving herself you wouldnt kill a lady would you (373) instead of her family. Misfit in the course of the narrative remains to be a mystery character. He is a murder and an escaped convict who is believed to be heading to Florida just like the grandmotherrs family. He comes across the family after their car crash, He (Misfit) want to help them fix their car and send them on their journey. The Grandmother upon seeing him, she remembers seeing him on a newspaper and shouts he is the Misfit, his plans had to change and had to kill every member of the family. He carries a conversation with the grandmother and affirms that he does not seem to seen actions regarding Right and wrong because Im not a good man, but Im not the worst either (374). The attitude of Misfit towards morality makes him depict of the title that a Good Man is hard to find. Despite acknowledging to praying to Jesus, he went ahead and shot the grandmother. Misfit might have changed after this encounter and started seeing actions as right and wrong. Bailey is the son of the grandmother and father to John Wesley and John Wesley. He is a frustrated individual with a constant disturbance from the family, and he is not interested in what they want. He shows no original thought and follows them to Florida. He reluctant to take the trip but does not voice his reasons, because he seems an irritable and weary figure worn out by the constant family conflict I wouldnt take my children in any direction with a criminal like that a loose in it. I couldnt answer to my conscience if I did (346). During the encounter with Misfit, Bailey is unable to rescue her family leaving them to die. In conclusion, I learned that people believe to be the center of the universe and do not always to those around them. The characters had a flawed definition of a good man, and the family should be able to make a candid decision as a group. Every individual in the family was selfish and ignored the input of others. The killing experience portrays the real title of the short narrative that a good man is hard to find.